Driving External Traffic to Your Elexbig Store

Approved sources of external traffic

You're encouraged to bring customers to Elexbig through legitimate, transparent marketing methods. Here are the best ways to drive quality traffic to your store:

Social media

Share links to your Elexbig store or specific products on platforms like Instagram, Facebook, LinkedIn, TikTok, or X (Twitter). Use Stories, posts, and Reels to showcase your products in action.

Paid advertising

Promote your listings through Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, Pinterest Ads, or similar networks. Start with a test budget and scale what works.

Influencer marketing

Collaborate with bloggers, content creators, or reviewers who align with your brand values. Micro-influencers often deliver strong engagement within niche audiences.

Email newsletters

Include links to your Elexbig store in promotional emails to your existing customer base. Highlight new arrivals, seasonal offers, or exclusive deals.

Content marketing

Create blogs, guides, tutorials, or videos that provide value to your audience and naturally direct viewers to your Elexbig store.

Important: Prohibited traffic sources such as click farms, fake reviews, misleading ads, or manipulative tactics can lead to penalties or suspension from Elexbig.

How to start driving external traffic

Step 1: Define your target audience

• Identify who your ideal customers are, consider demographics, interests, and shopping behaviours
• Focus your efforts on the platforms where they're most active
• Research what type of content resonates with them

Step 2: Set up tracking

• Add UTM parameters or campaign tags to your links so you can track where traffic comes from
• Monitor traffic sources and conversions using your analytics dashboard
• Keep a record of which campaigns drive the most sales

Pro tip: Tracking codes help you see which social channels or campaigns generate the most sales, allowing you to invest more in what works.

Step 3: Create engaging content

• Use high-quality lifestyle images that show your products in real-world settings
• Create short videos or Reels demonstrating product features or benefits
• Share customer testimonials and user-generated content
• Promote seasonal offers, limited-time deals, or featured items to create urgency

Step 4: Launch your campaigns

• Start small with a test budget to see what resonates with your audience
• Experiment with different messages, formats, and creative approaches
• A/B test headlines, images, and calls-to-action to optimise performance
• Schedule posts and ads during peak engagement times for your audience

Did you know? Linking directly to a specific product or promotion usually drives higher conversions than linking to your store homepage. Deep links reduce friction and get customers closer to purchase.

Step 5: Measure and adjust

• Review key metrics: clicks, traffic sources, conversion rates, and return on ad spend (ROAS)
• Focus budget and effort on campaigns that perform best
• Pause or adjust underperforming campaigns
• Continuously test new approaches and refine your strategy based on data

Best practices for external marketing

• Be consistent: Regular posting and promotion builds audience trust and brand awareness
• Tell your story: Elexbig shoppers love supporting independent brands, share your journey, values, and what makes your products special
• Engage authentically: Respond to comments, messages, and questions promptly
• Align with Elexbig's values: Highlight sustainability, craftsmanship, or local production if relevant to your brand
• Cross-promote: If you have your own website, social channels, and Elexbig store, link between them strategically

Frequently asked questions

Can I link from my own website to my Elexbig store?

Yes, absolutely. You can promote your Elexbig store or individual listings from your personal or business website, provided the information is accurate and complies with Elexbig policies.

Does Elexbig charge fees for external traffic?

No. There are no extra charges for bringing external traffic to your store. Standard sales commissions still apply to all orders, regardless of traffic source.

Can I run ads on any platform?

You may advertise on major platforms such as Google, Meta (Facebook/Instagram), TikTok, Pinterest, or similar networks. Ads must comply with both the platform's advertising policies and Elexbig's vendor policies.

How do I track the success of my external marketing?

Use UTM links to tag your campaigns, then monitor performance through your analytics dashboard and sales reports. Track metrics like click-through rate, conversion rate, and return on ad spend to evaluate success.

Am I allowed to create external-only deals or discounts?

Yes, you can create unique discount codes for specific campaigns or channels. However, ensure all discounts comply with Elexbig's pricing and promotions guidelines, and maintain fair pricing across all channels.

What if I'm new to digital marketing?

Start simple: share your products on your personal social media accounts, ask friends and family to spread the word, and gradually experiment with small paid campaigns. Many vendors find success by focusing on one or two channels first, then expanding as they gain confidence.

Still Need Help?

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Chat with Elex, our AI assistant. Look for the chat icon on this page
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Email us at [email protected]